BlackBerry’s palns to launch A10 codename Astro


BlackBerry’s upcoming smartphone, the full touchscreen BlackBerry A10, will be launched during the holidays, CNET reported.

The upcoming BlackBerry A10 is the successor to the latest model Z10, and further builds upon the BlackBerry’s burgeoning lineup of devices. The A10 is a high end smartphone taking the the Z10 and keyboard equipped Q10 to the next higher level. The low end Q5 will continue to occupy affordable strata. HTC is expanding its product line,and is hoping to cater to consumers of varying income levels in a better way.

blackberryThe A10 continues BlackBerry’s push to to move beyond the physical keyboard to much smarter touchscreen experience. A10 will be next-generation BlackBerry smartphone with latest BB10 operating system and with the all touchscreen. With the launch of A10, Blackberry hopes to keep competing with iPhone and Samsung Galaxy S4.

The A10 already has one U.S. carrier Sprint Nextel backing it. Sprint Nextel previously opted to skip Z10, will sell A10 in November, according to different reports. Sprint doesn’t carried out exclusive agreement with the BlackBerry, so A10 is also expected to be offered by other carriers. AT&T and Verizon Wireless are other two carriers that were aboard with Blackberry’s Z10 and Q10.

 The BlackBerry A10 was earlier hinted by CEO Thorsten Heins in his interview with CNET.

BlackBerry was pressured to unveil A10 model at last month’s BlackBerry Live conference, but it wasn’t yet ready for any announcement. BlackBerry wanted to focus more on Q10 and didn’t want to undercut  excitement for the Q10, that launched on Wednesday with T-Mobile.

BlackBerry Chief Operating Officer Kristian Tear,said that  Innovation is a really important cornerstone for the BlackBerry.

The flagship device A10, codename Astro, will likely have an updated version of BlackBerry 10 operating system, wit better specifications and quality design.

BlackBerry considers upcoming A10 as its flagship device, Sprint however doesn’t currently listed it as one of its top-tier devices for holidays.