CEO Thorsten Heins believes BlackBerry is going in the right direction


BlackBerry shareholders are in an overwhelming situation and have expressed their concerns at the company’s annual general meeting (AGM) this week regarding a £55 million loss in its latest quarter. The BlackBerry’s shares fell almost 28 percent this quarter.


Investors interviewed by Reuters quoted a “quasi death knell” sort of a result for the Canadian phone maker and some of the pessimistic stakeholders not sure that it will rebuild its market position due to its current strategy.

BlackBerry 10 smartphones has not a vital player in firm’s recovery chance. Despite launching three models powered by this software, sales are less than expected by analysts that draw company to think about a direction change.

CEO Thorsten Heins believes BlackBerry is going in the right direction but needs some extra time and space to regain its market position as it planned to launch numerous BlackBerry 10 smartphones in the upcoming time.

Meanwhile a large number of investors suggest a sale of the company shares or few of its businesses. BlackBerry’s precious patent box and profitable service business can attract many potential buyers.

BlackBerry along with HTC has been in a battlefield to compete with the behemoths like Apple and Samsung in the crucial smartphone market. HTC shares fell up to a new seven-and-a-half year record despite the Taiwanese phone maker launching its flagship HTC One a few months back.

Amazon, online retail firm, has considerably reduced its Kindle Fire HD tablet prices, following its market opponents Barnes & Noble.

Amazon has slashed its 16GB Kindle Fire HD tablet price tag from £159 to £139, while the high-end 32GB model is now available at £159, chopped down from £179. Ad-free versions of the tablet starting from £149 and £169 are available for customers if they are not happy with popping adverts on their lock screens.

This decision of reduction in prices came a couple of days after Barnes & Noble price cut in its Nook HD and HD tablets, which are now priced from £99 and £149.

Amazon has shown its competitiveness in the tablet marketplace by slashing its product prices. The company might add some more products to its Kindle series.