Bayerische Motoren Werke AG (BMW) is the world’s largest manufacturer of luxury cars. It provided free perquisites to people who buy its iconic 7-series model in order to keep its most lucrative customers attached to it forever. Following its footsteps, Daimler AG (DAI)’s Mercedes-Benz also conducted an identical scheme of its own. Both the German automobile makers were stunned by down-market variations by the more exotic Maserati and Jaguar models as the battlefield for premium purchasers gets intense.
BMW’s top hit 760i Sterling automobile, designed by Bayerische Motoren Werke AG, is a 320,000 Euros machine, almost twice of the 140,000-euro list price.
The BMW Excellence Club, which is only available in Germany for the time being and a buyer of 7-seriss is automatically enrolled in it , is part of the vision focused on making strong collaboration between the car maker and the customers that can buy any car they desire.
Mercedes shipped around129, 100 cars with a price starting over $75,000 five years ago, resulting in doubling BMW’s deliveries. That impressive lead on BMW will slip to 56 percent in this ongoing year, as per estimates from IHS Automotive.
The BMW Individual 760i Sterling car comes with dashboard elements in hand-hammered silver, a technique referred to as martele.
The BMW and Mercedes exclusive-customer programs depict their focus on tightening relations with customers who can buy the car of their consent. The perks also show that the leading German automobile makers are aiming to be the world’s leader in luxury cars.
Mercedes has announced to leave behind BMW in sales and profit by the end of 2020, and a solid position at the top of the list is certainly the key. Exotic sedans and coupes yield profit of almost 15 percent of the sales cost, in contrast to the average margins of an estimated 9 percent across the luxury units. The autos also bring a charm to sophisticated models such as mini sedans, wagons and compact vehicles.