The country’s biggest cellular operator by user-base, Mobilink, has revealed its quarterly report for this ongoing year which mentions that it has posted Rs. 25.3 billion in revenues for the Q1 of 2015, which is edging Rs. 26 billion it produced from the same period in 2014.
Mobilink’s parent company, Russian-based VimpelCom, has stated that the cut in revenues were mainly seen by the SIM-re verification campaign, declining VAS revenues due to simplified charging regime and hiked price competition. It also anticipated that the prolonged SIM verification process will adversely affect the mobile operator’s revenue for the rest of the year.
On the other hand, Mobilink’s data revenues saw a phenomenal uplift with nearly 88% annual increase and reached Rs. 1.9 billion during the first quarter.
Profit from mobile financial services also doubled, with the courtesy of increased focus, retail campaigns and optimized coverage nationwide.However, Capex was a slash of 53 percent to reach PKR 2.6 billion prior to the up-gradation of 3G network last year.
The EBITDA margin was reported at 38.5%, as per the financial report released.Mobilink’s ARPU was also decreasing as it stood at Rs. 203, down from Rs. 214 posted for the identical duration of last year.
Average minute usage per user per month was recorded to be 301, which is increased from 213 minutes per user per month for the similar tenure in 2014.
Mobilink reiterated that one of the key priorities in its list is improving its user perception. The cellular giant is concentrated on price simplicity and smoothness and enhancements in network quality and transparent coverage.