Mobicash has reached over 35,000 retailers in Pakistan. his milestone in just 18 months of its launch and has clinched the footprint of fastest growing Mobile Financial Services (MFS) in the country.Mobicash under Mobilink’s excellent Sales and Distribution model, is currently second biggest MFS retail network of Pakistan. It has a net transactions of over PKR 18 Billion in 2014 alone.
Back in Nov, 2012 Mobilink launched Mobicash with 1,000 retailers. The network saw a rapid growth of retailers network and added a significant transaction volume,standing over 7.3 million in 2014. The grwth is phenomenal 190%as compared to same period last year.
Director Mobicash, Aniqa Afzal Sandhu while commenting on Mobicash achievement said that Mobicash is working to reach remotest regions of Pakistan for financial services in country. The company’s strategy to increased the network of retail agent resulted postively and effective channel management helped in high money transaction via Mobicash. She further added that she is confident that Mobicash retailer network will see further growth and help in developing of branchless banking system in Pakistan.
The Mobile Financial Services industry is rapidly growing in Pakistan due to its flexibility and out reach. Mobilink in collaboration with Waseela Microfinanarted the Mobicash service back in November 2012 and this Mobile banking facility helped people to pay utility bills, money transfer and receiving facility and Mobile Wallet solution.