The lost glory can be achieved very difficultly. This phrase seems to be true for the once cell phone giants like Nokia, Motorola and BlackBerry, which are now making progress at snail’s speed.
Analysts are very pessimistic about the resurfacing of these market leaders and would presumably cast their votes in the favor of today’s front-runners, Apple and Samsung.
Swedish consultancy firm Northstream’s boss Bengt Nordstrom stated as, “With the arrival of smartphones in the mobile arena, handset makers like Nokia, Motorola and BlackBerry seems to be way back in the mobile phone race.”
Last year was the worse for these historical handset makers when we talk of financial matters.
Espoo-based Nokia’s mobile phone unit posted a formidable slash in its earnings of $1.2 billion before being taken over by Microsoft.
Previously owned by Google, Motorola also reported to lose the same amount of cash as Nokia did. Lenovo has now acquired the dying Motorola for $3.3 million deal.
On the other hand, Canadian handset leader BlackBerry also gave up the chase in the mobile phone sprint with a whopping $6 billion loss in merely two quarters. The company’s new boss John Chen didn’t lose hope to get back in the market with a galore of world-class mobile phones and regain its glory which was once the trademark of the Canadian firm.
BlackBerry has announced a couple of latest variants to show some resistance in the mobile market. The company unveiled a mid-range Z3 and Q20 mobile phone. The former is a touch screen phone targeting the emerging Asia Pacific markets while the latter consists of a QWERTY keyboard. Both these smartphones were designed as a joint venture between BlackBerry and Taiwanese firm Foxconn.
The previous year gave Nokia the second spot in the list of largest mobile phone makers on the planet earth with a 13.9 % share
But it is very unfortunate for Nokia that it is not placed in the first five makers in the smartphone category.
Nokia was previously relying on the Microsoft Windows platform for its smartphones but it has now joined the team of world’s favorite operating system, Google’s Android. Nokia wrapped the covers from its inaugural Android-based smartphones a couple of days earlier in Barcelona at the eve of Mobile World Congress.
The third and last of the past mobile titans, Motorola has also lost its path and has started to diminish. Analysts believe that Google-owned Motorola presumably didn’t perform well at the handset business due to the fact that its patents and creative masterminds were employed by Google for its own services.
Motorola was also unable to unveil a quality product at the MWC event this year which could turn the tables for the jolted firm. Motorola’s product MD Rick Osterloh still believes that Motorola is a front-runner in the American Peninsula. The recent acquisition by Chinese PC maker Lenovo might act as a lifesaver for the expiring handset maker.