Tag Heuer’s VP Patrick Pruniaux joins Apple


US smartphone giant Apple is in a process of making some significant changes to its ranks as the arrival of its much- anticipated iWatch comes closer. The handset maker is now been claimed to have appointed a top official from Swiss exotic timepiece maker Tag Heuer as its new employee.

Tag Heuer's VP  Patrick Pruniaux

Tag Heuer, a world-famous brand and wing of luxury goods empire LVMH, mentioned that its VP for sales, Patrick Pruniaux, is about to resign at the company on 7 July in order to work at Apple. However, his job description at Apple has not been disclosed yet.

Apple is rumored to unleash it’s first-ever iWatch by the end of this year, its inaugural jump into the personal luxury goods arena.

This fight of gaining supremacy might not be a piece of cake for the iPhone maker’s as some of its arch rivals namely Google and Samsung have already forayed into wearable fashion devices, as the scope for smartphone market is saturated every now and then.

Apple is keen to come up with an out-of-the-box product in the shape of its iWatch, which should lure user with its charismatic looks and elegant design, just as the iPhones.

Apple has been acquiring a number of executives from planet’s leading brands since some time now. It selected Angela Ahrendts from Burberry as its retail chief. Then appointed Paul Deneve, CEO of French fashion label Yves Saint Laurent in 2013, which is also claimed to be a key part of the iWatch division.
Head of LVMH’s watch brands; Jean-Claude Biver highlighted that Pruniaux feels excited and is looking forward to the new opportunity from the US cell phone manufacturer.
The rumor mill is having its full swing as the iWatch launch from Apple is just a couple of months away. Speculations suggest that iWatch will feature plethora of health and fitness sensors and access messages and alerts via integration with the iPhone and iPad.