TrendForce, revealed 1.2 billion global sales of smartphones

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According to the latest study from TrendForce, the smartphone shipments saw a massive increase in global sales of smartphones concluded at 1.2 billion smartphone units in 2014, a remarkable hike from 972 million of the year 2013.

Likewise in 2013, the Korean smartphone behemoth, Samsung, was the front-runner in the smartphones category. On the whole, Samsung managed to hold 28% of the global market share. US handset giant Apple, again couldn’t manage to fly high as it held 16.4% of the shares in the worldwide market. Samsung saw a major drop in its popularity due to underperformance from its mainstream devices. In 2013, Samsung amassed 32.5% of the global smartphone market shares.

Samsung saw a major drop in its popularity due to underperformance from its mainstream devices. In 2013, Samsung amassed 32.5% of the global smartphone market shares.

Samsung saw a major drop in its popularity due to underperformance from its mainstream devices. In 2013, Samsung amassed 32.5% of the global smartphone market shares.

Interestingly enough, the top 10 list profoundly consisted of Chinese manufacturers. This turnaround is presumably a result of aiming emerging and developing global markets by offering them with latest technologies at affordable prices. The next eight spots in the top 10 were occupied by Lenovo (and Motorola), LG, Huawei, Xiaomi, Coolpad, Sony, ZTE and TCL respectively. It’s shocking to see big guns like Nokia and Blackberry are not included in this list.

As per the anticipated outlook of ongoing 2015, Samsung’s market share will continue to squeeze over the next year as well. Apple is forecasted to remain stagnant at 16.4%. Lenovo is going to give up in some global markets whereas Huawei and Xiaomi will surge up with their aggressive market strategies. The predicted global smartphone sales will touch the 1.3 billion units mark.

The TrendForce report is an alarming situation for the Korean giant Samsung, which is already in trouble due to unsold inventory and throat-cutting contest in pivotal markets all over the world for the past one year. It appears that Samsung needs to review its business strategy and come up with something more innovative and revolutionary in order to draw the attention of tech-savvy customers all over the world.

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